Market Position

What Differentiates RBSI

Focused exclusively on the business travel market

Red Branch Solutions, Inc. (RBSI) makes business travel easier, more secure and more responsive for both the individual traveler and the corporation. No other competitor in the space dedicates itself exclusively to solving the immediate and future needs of business travel. RBSI’s branding statement “With You All the Way” promises the business traveler that RBSI will build products that fill the gaps in the business travel cycle from end-to-end.

Breadth of Offering

RBSI offers the widest portfolio of products and services to meet market demands and to fill the important and many-times overlooked gaps in business travel services such as:

  • A personal mobile assistant (mTravel Assistant™) available 24x7 to keep the independent business traveler on time, on budget, and on task by removing the annoying distractions and inconveniences associated with business travel.
  • A corporate policy and travel program enforcement capability (mTravel®) that lets corporations get compliance without making life miserable for their travelers.
  • Identity theft and credit card fraud protection (IdentiFlyer™)
  • Products for both managed and unmanaged business travelers (my|mTravel®, mTravel®)
  • Online fulfillment services for travel management professionals delivered via RBSI’s Magellan360 subsidiary.

Best of Breed Technologies with innovative features

RBSI has market-leading features built into its products:

  • mTravel® and my|mTravel® offer the broadest set of business travel features in a single product
  • mTravel® and my|mTravel® provide an “Outlook Plug-in” that gives full booking and calendaring capability directly from Microsoft Outlook.
  • NotiFlyer® sends notification of important travel-related events to the traveler and anyone else that the traveler designates to receive these notices.
  • Trip Repair™ sends the traveler options in the face of delays or cancellations
  • Rich profiling optimizes itineraries to traveler preferences
  • Single Click booking streamlines the travel arrangement process – air, car, hotel in one click
  • IdentiFlyer™ Multi-factor authentication / ID verification – offers credit card fraud and identity theft protection
  • Policy Engine: mTravel® provides superior and very extensive rules-based travel policy and program specification allowing corporations to create and govern comprehensive travel policy for multiple policy groups covering entitlements, privileges, pre-trip approvals, vendor programs and rules.

Performance

my|mTravel® and mTravel® products have demonstrated superior performance regarding query times, ease of use and satisfaction of traveler preferences against major competitive products.

Superior User Experience / Accelerated Adoption

RBSI has adopted its design viewpoint from the traveler’s perspective instead of automating the travel agent's or corporate travel manager's view of the travel process. This results in a superior user experience – thus greater adoption and usage – leading to higher transaction volumes and revenue for RBSI.

Low Cost of Implementation

RBSI delivers its products using a “Software as a Service” (SaaS) model that reduces the acquisition costs for both individuals and corporations because they do not incur upfront fees or costly enterprise licenses. Nor are they forced to meet volume minimums. Our cost per transaction at competitive prices allows all users to enjoy our superior services.

Pricing Resilience

RBSI builds its offerings on Open systems technology that reduces the cost of growth to meet volume demands and level-of-service expectations, thereby lowering RBSI’s services delivery costs (improving margins and giving resilient pricing flexibility) while making integration with personal and corporate software easier.

End-to-End Transaction Control Raises Margins

RBSI’s wholly owned subsidiary - Magellan360 provides complete in-house fulfillment of all my|mTravel® transactions – offering complete control from booking–to–boarding growing RBSI’s margin and pricing flexibility. In addition, Magellan360 offers full “human assisted” traveler support to all my|mTravel® users.

Market Reach

Magellan360 offers host agency services to independent travel marketers and travel agencies who specialize in a balanced mix of both corporate and leisure travel. Magellan brings them the ability to leverage RBSI technology to increase their customer value and to grow profits and revenue.

RBSI’s Team

The company has a balanced team of seasoned professionals with multiple business start-ups, both public and private companies, to their credit. The management team has taken many B2B offerings to market, has rich marketing and sales experience, and has deep insight into corporate governance. They also maintain highly respected relationships with influencers in the travel industry. The technology team knows one another well, works very well with each other and have successfully developed commercial software products as a team. RBSI also has strong product management experience, an often overlooked critical success factor in building software products having a sustainable competitive edge.